this or that

Beach
Mountain

Two images. One click. Instant answers.

Create your own poll

30,879

votes cast

20

polls published

10

countries

Key Features

Everything you need to effectively collect feedback

This or That is more than just surveys - it’s a complete tool to engage your audience.

Fast Voting

Create and share surveys in seconds - collect real-time feedback.

Advanced Analytics

Track votes, analyze trends, and make better decisions with data.

Highly Customizable

Tailor the look and functionality of your survey to match your branding.

Seamless Sharing

Easily share surveys via links, social media, or embed on your website.

Anonymous Voting

Allow users to vote without logging in or sharing personal data.

For Everyone

From individuals to large enterprises - there’s a plan that fits your needs.

Why ThisOrThat

The quickest route from "which one?" to an answer

Survey suites make you build questionnaires. Respondent panels charge per answer. ThisOrThat does one thing - a visual A/B vote your own audience answers in seconds.

ThisOrThat

StrawPoll

PickFu

Opinion Stage

Built for

Visual either/or decisions

Quick text polls

Paid respondent tests

Full survey suites

Voting

One tap, no account, no app

No account

Panel answers for a fee

Form-style questions

Price of asking

From $5/mo, unlimited questions

Free with ads

From ~$15 per poll

From ~$25/mo

Your own audience

Yes - share one link anywhere

Yes

No - you rent theirs

Yes

Embed on your site

Yes, votable iframe (Business)

Limited

No

Yes

Decision analytics

Countries, devices, time-to-decide, CSV

Basic

Demographic breakdowns

Survey reports

Based on vendors’ public pricing pages, July 2026. Their plans may change - ours stays a coffee.
Pricing

Tailored Pricing Plans

Start building your own polls for the price of one coffee a month. Every plan includes the poll builder, live results and sharing by link - cancel whenever you like.

Save up to 20%

Personal

$4

/mo

$48 / year

Up to 100 votes per poll
Up to 10 active polls
Public link sharing
Voting without registration
Basic result statistics
Listed in the public catalogue
Get Started

Pro

$16

/mo

$192 / year

Everything in Personal
Unlimited votes per poll
Up to 50 active polls
No ads on your polls
Full analytics: countries, devices, time to decide
Scheduled start and end dates
Hide results until the poll closes
Custom disclaimer on the poll
Embed the poll on your own site
Get Started

Business

$80

/mo

$960 / year

Everything in Pro
Unlimited active polls
Custom poll URLs
Password-protected polls
Email-gated polls for lead capture
White-label embeds with no ThisOrThat branding
Priority support
Get Started
FAQ

Frequently Asked Questions

Browse through these FAQs to find answers to commonly asked questions.

Yes. A free account gets one live poll with up to 25 votes - published, shareable, collecting real answers - so you see the product work before paying for it. Free polls carry our branding and are not listed in the public catalogue. Paid plans start at $5 a month and lift the vote cap, and any of them can be cancelled at any time.

No. Anyone with the link votes in one tap, with no sign-up and no app. Only the person creating the poll needs an account.

We rate-limit voting, reject repeat votes from the same browser for 24 hours, and record enough signal to spot automated traffic. No public poll is tamper-proof, and we would rather say so than pretend otherwise - for a binding vote you want a system built for that.

A free poll stops at 25 votes. On Personal each poll takes up to 100 votes and 10 polls can be live at the same time. Pro removes the vote cap and raises the limit to 50 live polls; Business has no caps at all. Unpublishing a poll frees its slot immediately.

Yes, from Pro. You get an iframe snippet that renders the poll inline on your page, and visitors vote without leaving it. A Pro embed carries a small ThisOrThat link; Business removes it for a fully white-label widget.

Not by name - voting is anonymous by design. You get countries, devices, browsers, how long people took to decide, and the vote timeline. If you turn on the email-gated option, you also collect the addresses people enter, and you can export the lot as CSV on Pro and above.

They stop being served publicly and shared links show a notice instead. Nothing is deleted - resubscribe and everything comes back exactly as it was. Deleting your account removes the polls and their votes permanently.

Yes. Titles, descriptions and images can be edited at any time and the link never changes, so anything you have already shared keeps working.

Create your first survey now!

Collect feedback, test ideas and make better decisions in minutes.
Get Started today
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Contact

Have questions? Get in touch!

Whether you have questions about features, pricing plans or integrations - we're here to help.

How to contact us?

Email

support@thisorthat.cloud

Join us

Slack / Discord (coming soon)

FAQ

Check our FAQ

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